How much goodwill does 30 years hard work get?

by | Apr 14, 2018

In some cases, -$500,000. It breaks my heart to see businesses dissolved and sold like a garage sale. I got this email today and thought it provided a stark reminder to not assume that a going concern has goodwill. Make sure you take time to build enterprise value for your business, not just today’s income or you could end up with a warehouse full of mannequins.


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